The Epic Games x Disney Identity System prototype project was created to help the fusion of both brands, inspired by Fortnite’s “Zero Point” storyline and Disney’s signature magic. The identity centers around a flexible slogan: “Find it in, Do it in, Make it in… Fortnite x Disney” This phrase can be adapted across media to emphasize creativity, invitation, and immersion. The system also uses “squares” when in reality it is a hidden message for fans as it is the usage of Fortnite’s storm wall texture, the storm features portals that symbolizing crossovers, allowing for recognizable characters and hidden storytelling elements to merge. This approach maintains the vibrant color palette while visually representing the excitement and engagement of these two companies merging into one universe.